Dynabrade, Inc. recently promoted Karen McMullen to the position of global manager-automotive refinish, advancing the company’s position in the industry on a worldwide scale.
Since first joining Dynabrade in 2018, McMullen worked with the national accounts team, growing Dynabrade’s market share among the largest distributors, including select automotive wholesalers. Specifically, she worked with reseller corporate contacts in sales, marketing and product management to promote Dynabrade appropriately. Annual double-digit sales growth has been the result, and McMullen now takes that energy to focus on global expansion within automotive refinish.
Dynabrade is headquartered in Clarence, NY. Wholly owned subsidiaries with local sales and marketing teams have been established in Luxembourg and India. Dynabrade also has direct salespeople in Latin America and Asia/Pacific Rim countries. McMullen will be leading this team to expand the Dynabrade automotive refinish footprint through the appointment of new distribution partners.
“For Dynabrade, this is a continuation of our strategic objective to globalize our automotive refinish business,” said Dynabrade Vice President of Global Sales Michael Saraf. “Dynabrade recognizes the tremendous potential that exists within automotive refinish, and we have products and system solutions for every sub-segment from body shop to professional detail. Karen will elevate this sales division by building the brand globally. Relevant and timely new product additions, coupled with a strong marketing campaign, will further strengthen Dynabrade’s position in this important market.”
