The new corporate brand consolidates its portfolio of car rental, fleet management and more.
Enterprise, known for its car rental and fleet management services, announced it is consolidating its vast portfolio of offerings, including car rental, fleet management, vehicle hire, carsharing and technology solutions, under a new corporate brand, Enterprise Mobility™.
Enterprise Mobility President and CEO Chrissy Taylor expressed the company's dedication to delivering better mobility experiences: "Since day one, we've been inspired by a bold idea: creating better experiences for how the world moves."
This transformation reinforces the commitment of Enterprise's 90,000-strong global team to innovate intentionally and adapt to the ever-changing needs of its partners, customers and neighbors.
Enterprise's journey began more than six decades ago as a car leasing business, growing since in terms of geographical reach, offerings and customer segments served. The introduction of Enterprise Mobility unites the full spectrum of services the company offers and underlines its substantial investments in addressing the mobility needs of today and the future.
With the announcement, Enterprise Mobility also revealed a new visual identity and corporate purpose: "Advance the world, one journey at a time." This refreshed visual identity pays homage to the iconic dual parallel lines in the Executive Leasing logo from 1965.
"More than just an 'e', Enterprise Mobility embodies the incredible journey of our business, both where we come from and where we are going," Taylor said.
Crucially, all Enterprise Mobility brands, such as Enterprise Rent-A-Car, National Car Rental, Alamo and Enterprise Fleet Management, will remain unchanged as key components of its extensive portfolio.
To learn more about Enterprise Mobility and its vision for the future of mobility services, visit enterprisemobility.com.
Abby Andrews