I-CAR on July 18 marked the official launch of CollisionCareers.com, a seminal online experience dedicated to connecting individuals to rewarding opportunities in collision repair.
CollisionCareers.com achieves the first objective of the Talent Attraction marketing strategy by providing a neutral brand and platform under which industry partners can collaborate on strategic programming and marketing efforts to reposition the industry as a growing, exciting and stable field while amplifying the Inter-Industry’s efforts to solve a talent crisis that, because of a combination of unfilled roles and expected retirements over the next five years, is estimated to leave the industry 100,000 skilled technicians short.
With the aim of building a bridge between job seekers or students exploring a career path and the collision repair industry, CollisionCareers.com and its associated social media channels offer an authentic, comprehensive resource for students and career changers as well as the parents and school counselors who often influence their decisions.
Upcoming program elements will include marketing activities that target the future of the industry at cutting-edge events and in digital channels where they spend their time listening to trusted spokespeople and influencers.
The collision repair industry plays a critical role in keeping drivers safe by restoring vehicles to pre-accident conditions. However, like many trades or technical industries, a shortage of employees in all technician roles is impacting its sustainability. CollisionCareers.com aims to streamline the process of attracting talent by providing a centralized hub where individuals can explore a wide range of career options and gain access to educational resources to start their journey.
Key Features and Benefits
Educational Resources: Powered by I-CAR, a neutral, not-for-profit education organization, the site empowers visitors with articles, tutorials and curriculum to build a foundation for collision repair knowledge and skills.
Community: Collaboration and knowledge-sharing are cornerstones of I-CAR and its sister organization, the Collision Repair Education Foundation (CREF.) CollisionCareers.com fosters a vibrant community where professionals, industry experts and enthusiasts can connect, engage and garner valuable insights.
Extensive School and Shop Search: Users can input their information to stay connected with CollisionCareers.com as they consider the industry and peruse listings of local Gold Class® shops and CTE schools by state for career or education opportunities.
CollisionCareers.com, created in collaboration between I-CAR and CREF, with input from respected industry partners, is taking its place at the forefront of driving innovation in the collision repair industry.
“It is no secret that there are increasingly more available jobs in collision repair than there are people to fill them, and while there are many successful programs in the industry, individually we each lack the scale necessary to address this nationwide, generational issue,” said I-CAR CEO and President John Van Alstyne. “I-CAR will use our unique position as an organization of collaboration to unite and align efforts for the good of the broader industry.”
Dara Goroff, I-CAR vice president, planning and industry talent programming, described the launch as “a milestone the whole industry can celebrate."
“This is the beginning of a plan that was mapped out with industry feedback and includes a soon-to-be-released update to the curriculum for technical schools and entry-level employees as well as resources to help repair facilities mentor, train and onboard new hires," Goroff said. "I-CAR is humbled to carry the collision repair flag on behalf of the industry to achieve the goal of attracting smart, skilled professionals to a field that is high-tech and highly respected.
To embark on your collision repair journey or direct a career seeker to discover the diversity and benefits of the collision repair industry, visit www.CollisionCareers.com.
Source: I-CAR
Abby Andrews