The Ram Truck brand unveiled its highly anticipated all-new Ram 1500 REV battery-electric truck for the first time Feb. 12 as part of the brand's Big Game efforts.
The commercial also signaled the official opening of customer reservations for a place in line to per-order the truck at RamRev.com.
The 60-second commercial, "Premature Electrification," which aired early in the fourth quarter of the game, was released earlier that day across Ram's social media channels. The spot features Emmy-nominated actor Jason Jones ("The Detour," "The Flight Attendant," "The Daily Show") as he addresses head-on some potential electrification anxieties that consumers may have about purchasing an all-electric vehicle, including range, power and payload.
"We created this commercial to speak directly to Ram truck owners and potential truck owners to bring some lighthearted humor to the high-tech, EV conversation, which rightfully takes itself very seriously," said Olivier Francois, global chief marketing officer, Stellantis. "As we open reservations today for a place in line to pre-order the all-electric Ram 1500 REV, we wanted to directly address any potential concerns about EV truck ownership using an approach that we believe will resonate with our truck-buying consumers.
"The intent of the spot is to let our buyers know that we have listened to their concerns as part of our dialogue with them over the last several years as we prepare to introduce the all-electric Ram 1500 REV to the market in 2024."
With reservations open for a place in line to pre-order the Ram 1500 REV, it is paramount for the brand that Ram 1500 REV buyers have the same level of confidence in their Ram truck purchase that they've always held for the brand.
As the Ram brand's award-winning lineup expands to include the Ram 1500 REV, the brand is giving its owners more choices than ever to fit their individual truck needs, with the intention to deliver the right EV truck at the right time.
In addition, the Ram brand kicked off the Rev Insider+ paid membership program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news and information about the Ram 1500 REV. Fees are refundable up until the Rev Insider+ paid member is notified by Ram via the email provided at sign up that the Ram 1500 REV has become available for early access pre-order.
Consumers can learn more about becoming part of the Ram Revolution today by visiting RamREV.com.
With the first appearance of the Ram 1500 REV, "Premature Electrification" continues the Ram Truck brand's electrified journey, redefining the pickup truck segment. Ram's commitment to adding electrification solutions to its portfolio supports the Stellantis Dare Forward 2030 strategic plan to lead the way the world moves by delivering innovative, clean, safe and affordable mobility solutions.
"Premature Electrification" was created by the Ram Truck brand in partnership with Chicago-based agency Highdive and award-winning director Ric Cantor and was produced by Interrogate.
Source: Ram Truck Brand
Abby Andrews