Great customer service and a special guarantee on workmanship for the life of a car fueled the popularity and growth of Rick’s Auto Body in Springfield, MA, over the years.
But, it was a sharp wit that also proved a stellar marketing tool for Raymond “Rick” Recor.
The owner’s warranty and wordsmithing began in the mid-1990s. Recor was working out of a shop on Verge Street then and was embroiled in conflict with insurance providers over reimbursements.
Stay Up to Date on Popular Collision Repair News Topics:
| ADAS | Electric Vehicles | Insurance | Industry Lawsuits | Legislation | Technician Shortage | Mergers and Acquisitions | Vehicle Recalls | On The Lighter Side | SEMA | Who Pays for What? |
Subscribe now to your region’s monthly magazine, in print and/or digital, and to receive our weekly e-newsletters, delivered directly to your inbox.
Autobody News is a free monthly publication for the owners and managers of 36,000+ collision repair shops across the country.
Click on the regional area of your choice or subscribe here.
Abby Andrews