Many travel industry associations and experts project “cautious optimism” about the industry’s recovery post-pandemic, but economic conditions and geopolitical headwinds---including inflation, interest rates, global conflicts and oil prices---may put a damper on this.
The U.S. Travel Association’s latest forecast shows the overall travel recovery, driven largely by domestic leisure travel, will remain relatively resilient to economic conditions due to pent-up demand and consumer savings.
Did Zoom Kill Business Travel?
U.S. Travel estimates $1 trillion will be spent on travel in the U.S. in 2022, which is 15% below 2019 levels and 16% below where it should have been in 2022 if not for the pandemic.
Overall, total travel spending in the U.S. is expected to almost return to pre-pandemic levels by 2024, but business travel’s recovery will see an even harder struggle than leisure, with a long way to go.
In 2019, $306 billion was spent on U.S. business travel, and 2022 spending is predicted to be just $217 billion, only incrementally increasing each year and not surpassing 2019 even through 2026. Yet the total leisure market, which was $867 billion in 2019, will more than recover by 2024 and be 108% over 2019 by 2026.
International Inbound Profile Shifts: Where Did All the Renters Go?
To no one’s surprise, the pandemic greatly affected travel, and overseas arrivals data proves this point.
According to the U.S. Department of Commerce’s National Travel & Tourism Office (NTTO), historically, overseas arrivals accounted for nearly half of the total international arrivals through 2019. But with the dramatic decline in overseas travel to the U.S. in 2020, that declined to 40%. With the slow recovery in 2021, it accounted for 41.5% of all international arrivals to the country.
In 2021, the U.S. saw 22.1 million international arrivals. Of that, 9.2 million were overseas arrivals, which was up 21% from 2020 levels.
We’re headed in the right direction but still have so far to go.
2015 was the peak year for car rentals by overseas travelers, with 13.7 million people renting a car. Since then, overseas use has declined for five straight years, dropping 83% in 2020 to just under 2 million. In 2021, we saw a slow recovery when 2.4 million overseas travelers rented a car.
Looking at the characteristics of overseas travelers who rented cars while in the country can provide insights rental car companies can use to develop further recovery plans and entice overseas travelers.
When focusing on which country’s visitors rented cars historically, the U.K. had been the top overseas market through 2019. Brazil and Germany generally followed, with some shifts from South Korea. Japan China generally took fifth place.
Then, with the dramatic decline of 83% in the number of overseas car rentals in 2020, Brazil became the top market followed by South Korea, the U.K., Japan, and Germany. In 2021, it shifted again, and Colombia became the top market, followed by Argentina, Germany, the U.K. and Brazil.
In 2015, the U.K. had 1.9 million travelers renting cars. That was followed by Brazil with 1.4 million and Germany with 1.3 million. By 2021, Colombia’s 376,000 visitors rented cars, followed by Argentina with 125,000.
According to the NTTO, 72% of visiting auto renters listed vacation as one of their purposes of trips, which is down only slightly from 77.7% in 2019. Visiting friends & relatives increased in 2021, which coincides with an increase in the usage of private/company autos while traveling---and with U.S. Travel Association data.
Other notable changes over the past few years were that the advance trip decision time fell from 116 days to 67 days in 2021. And the percent of first-time travelers to the U.S. dropped from 17.5% to 7.6% in 2021. In contrast, the length of stay of those who did travel in 2021 increased to 19 nights, up from 15 nights in 2019, showing a trend of quality over quantity.
The number of travelers who only visited one state increased from 66% in 2019 to 75% in 2021, which could contribute to the decline in the need for a rental car.
The preliminary estimates for 2022 show growth in use of rental cars is growing just slightly slower than the 149% projected increase in overseas visitors.
Abby Andrews