Since opening his first collision repair facility in Beaverton, OR, 49 years ago, Ron Reichen said Precision Body & Paint’s philosophy has remained the same: “Dedication to excellence means consistent quality, fair pricing and unsurpassed customer service.” In addition to the flagship store in Beaverton, Reichen operates four additional locations in the state: Bend, Gresham, North Hillsboro and South Hillsboro. This year, they are opening a standalone mechanical and calibration center in Beaverton.
Precision Body & Paint
Beaverton, OR
503-793-0656
precisionfirst.com
Company At A Glance...
Type: Collision Repair
Facility Employees: 70+
In Business Since: 1974
Number of Locations: Five
Combined Production Space: 106,000 square feet
The business prides itself on being a certified auto body repair facility. “We grew from our first Audi certification in the early 2000s to over 15 manufacturer certifications today,” said Reichen.
Precision’s facilities are the only ones in Oregon certified by Audi, Porsche and Maserati; new certifications include Rivian, Lucid Motors and the electric Hummer. Reichen said the business strives to stay up to date with the latest technology and innovation in the collision industry.
“Our commitment is to create an undetectable repair through training and having the right tooling and facilities to have a positive outcome for our clients,” he said.
Prior to entering the collision industry, Reichen spent about eight years in the aircraft construction industry focused on molecular structure and energy pathing.
As an entrepreneur with a passion for working with metals, Reichen began working as a collision repair and refinish technician.
In 1974, the day after he turned 21, Reichen and two business partners opened Precision Body & Paint in a 10,000-square-foot rented facility with three employees. He eventually bought out his partners. Over the years, the business has grown to include five locations and currently has 70+ employees.
“I learned at a very young age that you never wasted a move,” recalled Reichen. “You were always efficient and consistent about what you did; hence, the company’s name is Precision.”
In addition to running Precision Paint & Body, Reichen has served as the chairman of the Society of Collision Repair Specialists (SCRS) and is involved in many facets of the industry.
One of his priorities has been to create a learning culture for employees. “I have a philosophy that the most important person in our business is the employee,” he said. “You take care of the employee, the employee takes care of the customer, and the bottom line will follow.”
The company also focuses on the relentless pursuit of rebuilding the car, following all OEM procedures and creating an undetectable repair. Working with AirPro Diagnostics, which specializes in remote automotive scanning, diagnostics and ADAS calibrations, is an important part of this pursuit.
Abby Andrews