AkzoNobel’s team met with Cullen, his son, Drew Cullen, and his new body shop manager weekly to set goals and develop a growth plan, not to mention train Benedetti on all of the Sikkens products.
“They helped us develop blueprints for success for our entire body shop, and just as importantly, they held us accountable for keeping timelines we commit to,” said Cullen of his experience. “They’re almost like a board of directors for us. The level of professional consulting that we received from AkzoNobel took us from zero to hero in one year, and it cost us nothing. We’re profitable, we’re growing and we’re smiling.”
The AkzoNobel “dream team” was made up of Ryan Ross, Joey Pape and Drew Holdren. They helped to establish 17 key performance indicators for Benedetti to improve, and in working with AkzoNobel, they increased average sales per employee from $14,500 to $17,600.
“They held Bart’s hand through ‘business school,’” said Cullen of AkzoNobel’s professional consulting services.
Cullen had experience in working with 20 Groups, but he said AkzoNobel’s body shop knowledge and experience was key because it was an area he wanted to focus on growing.
During their meetings, the AkzoNobel team taught Benedetti how to read financial statements, and they even helped the Terry Cullen Chevrolet body shop team lay out a mutual action plan. The plan outlined training, SWOT analysis and action items for meeting clearly defined goals for keeping their eyes on the “puck” while building accountability.
They drilled down to specifics by first analyzing the company’s current gross profit, along with determining what would be an achievable net profit goal. By layyng a path, they built a model to achieve it. They also broke down sales and costs for labor, parts, materials and sublets.
From AkzoNobel’s perspective, it looks forward to providing support to an existing body shop’s team and cultivating strong employees and leaders, such as Benedetti.
“Thank you for your time today and allowing AkzoNobel to become a part of helping Bart in his new role,” read one email from Pape to Cullen. “I appreciate your trust in AkzoNobel to be a part of his training.”
Along with relying on AkzoNobel’s professional consulting services, Terry Cullen Chevrolet uses all Sikkens paint and clear products and has full confidence in its line of products and high customer satisfaction.
Just like a sports team looks forward to a winning season, Cullen is grateful for his winning season: improving his body shop’s KPIs and building the leadership confidence of his body shop manager.
“Their consulting services were a distinguishing factor,” said Cullen of his decision to choose AkzoNobel over other refinishing companies, and credited it as a clear competitive advantage. Score one for the AkzoNobel dream team.
AkzoNobel
1845 Maxwell Drive
Troy, MI 48084
www.akzonobel.com
Twitter: @AkzoNobel_AACNA
Instagram: @akzonobelrefinish
To read more auto body shop profiles from the October 2022 Shop and Product Showcase, click here.
Abby Andrews