Edwards Collision Studios in Rocklin, CA, was established in 2014 as a Porsche restoration shop by father and sons Dave, Cole and Joe Wolcik, who chose to name it after their shared fifth-generation middle name.
“No one can pronounce Wolcik,” Joe said with a laugh.
“We had a passion for Porsche,” Joe said of the reason the family started the Porsche restoration shop. “We still do. We have a clientele that we’ve built based on friendships and cars. We go to local Porsche shows, and it’s kind of a network of Porsche people.”
Edwards Collision Studios
Rocklin, CA 916-899-7661
edwardscollisionstudios.com
Company At A Glance...
Type: Collision Repair
Facility Employees: 12
In Business Since: 2014
Number of Locations: One
Production Space: 9,600 square feet
Several of the Porsches that came into the shop had minor collision damage. Due to their extensive experience in the automotive repair industry---Dave has 40 years, Joe has 20 and Cole has experience as a paint technician representative---the Wolciks already had relationships with insurance companies and dealerships, so they started taking on claims.
Today, Edwards Collision Studios repairs about 55 vehicles per month, with a crew of ASE- and I-CAR-certified technicians, offering complete collision repair. The family-run business---which also includes sister Crystal, the CFO---recently leased a neighboring building to double production space, so they could break down the repair process into separate departments: disassembly, structural, paint and reassembly, making it possible to fine tune the quality in each department and place technicians in the departments where they shine best.
Joe said though the shop repairs all makes and models, it tends to attract owners of high-end luxury cars---Porsches still make up about half of the shop’s repairs.
“Our slogan is ‘perfecting the art of collision repair,’ because that’s the way we look at it; we think of vehicles as works of art,” Joe said. “We came up with ‘studio’ in the name because our European-style workshop tailors every customer’s requests to their repair needs. One customer is adamant about OEM parts while another is completely adamant about metal finishing and no fillers, another about the color match with no blending to keep thickness consistent with the rest of the vehicle. We tend to take our time and tailor the repair process.”
To achieve the results demanded by their clientele, the Wolciks looked for the best paint booth they could find, ultimately investing in a USI Italia Chronotech booth, installed in May.
“We had three booth companies in here, what we thought were the top three, and USI outshined all the others,” Joe said.
Joe said he was most impressed by the USI Italia booth’s electronic control management system.
Abby Andrews