Hyundai
Hyundai Motor America reported total March sales of 75,404 units, a 27% increase compared with March 2022 and the best March in Hyundai history. This was the fifth consecutive month with a total monthly sales record, led by Venue (+74%), Elantra HEV (+37%), Tucson HEV (+52%), and Kona N (+5%).
March was an all-time best-ever retail and total sales record for Santa Cruz (+30%) and Santa Fe HEV (+123%). Hyundai fleet sales were 9.4% of total volume for the month.
In the first quarter, Hyundai total sales were 184,449 units, a Q1 total sales record and an increase of 16% year-over-year. Q1 retail sales were 169,491 a 6% increase compared with Q1 2022. Hyundai also set new Q1 total and retail sales records for Venue, Elantra N, Santa Fe HEV, Tucson, Tucson HEV, Santa Cruz and Kona EV.
Kia
Building on 2022's best-ever market share achievement, Kia America opened 2023 with a record first quarter of 184,136 units, a 15% increase over the previous high set in 2021.
Kia's March total of 71,294 marked the second-highest monthly performance in company history and was the eighth consecutive month of record-breaking sales. March sales were up 19.8% over the same period last year and up 7% over the previous March record.
In addition, four Kia models---Carnival up 81%, Sportage up 37%, Telluride up 23%, Forte up 14%---achieved best-ever March totals while the brand's electrified models increased 10% over the same period last year.
Source: Ford, Subaru, Toyota, Mazda, Mitsubishi, Hyundai, Kia
Abby Andrews