Industry Veteran Establishes Pet-Rescue-AutoShop.com

...potentially deadly delays because of confusion among varying participants,” Schillinger said.

Every authorized AutoShop facility will have an email contact and telephone number assigned for AMPER alerts. Participants receive alerts of a recently lost or missing pet. If the pet is found/rescued, most do not go back home but instead go to a transitional facility, a Pet Halfway House. As the name implies, it is not a dog pound, but closer to a foster home.

For an AMPER Alert to be effective in recovering a missing pet, Pet-Rescue-AutoShop.com must have enough information to believe an immediate broadcast to the public will enhance the efforts to locate the pet. This element requires as much descriptive information as possible about the lost pet. Issuing alerts in the absence of significant information that the pet is actually lost could lead to abuse of the system and ultimately weaken its effectiveness.

Vice President of Industry Relations at Automotive Service Association (ASA) Tony Molla sees real value in the Pet-Rescue-AutoShop.com campaign for several reasons.

“It’s a great idea and much-needed,” he said. “We have two dogs, Luna and Lola, and if we ever lost them, we would be crushed. It’s simple---a dog is found and quickly an alert goes out and shops get to play an important role. Pet-Rescue-AutoShop.com is a great way for shops to help people and dogs to find their homes or new homes for dogs who have lost their way and just need a break.”

Ed Attanasio

Columnist
Ed Attanasio is an automotive journalist based in San Francisco.

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