After meeting with a local jobber recommending USI ITALIA, Binau took a long look at the booths and learned a lot about the technology and how it could make his a better shop.
“I could clearly see that the air flow in those booths is impeccable and they’re very efficient as well,” he said. “These USI booths have a crazy amount of technology, and you can pick the control panel that works best for you. They looked at our production process and helped us to set the booth and prep deck up that was ideal for the way we operate.
“We love the fact that these booths create a finished product flawlessly each and every time while doing it efficiently. They are also very durable, so you know they’re going to last a long, long time. I am a huge advocate for USI ITALIA because we are saving money and time and my nine painters all love using them every day.”
Over the years, Binau started acquiring body shops strategically, only when the opportunity was prime. In several of those instances, he opted for USI ITALIA Chronotech paint booths, a move he is happy he made.
“The last shop I bought, Fernley Auto Body in Fernley, NV, already had a USI booth, so that was a very pleasant surprise,” he said. “If they are using a Chronotech, they have to be a good shop, I thought, and so the booth was a big part of our decision process.”
One of the major benefits of spraying in USI booths is the simple fact Binau’s shops can paint more cars every day, he said.
“I can honestly say that we are painting one additional car every day at each of the four locations that have USI ITALIA booths. We are also saving a ton of time because we don’t have to polish and cut the vehicles. The best part of it all is that we never have imperfections or issues with orange peel, so by avoiding comebacks, we are saving even more money.”
Once the USA ITALIA booths are installed and ready to roll, an extensive training program begins, Binau said.
“These people are so knowledgable, it is pretty amazing. When you buy a piece of equipment like a paint booth, you want an expert team to help you and that’s exactly what we get with the people at USI. Knowing everything we can about our booths gives us an advantage, which is essential to our growth and success."
USI of North America
Company Contact: Stefano Moretto
(201) 405-7760
s.moretto@usius.com
www.usius.com
Facebook: @USI-of-North-America
Instagram: @usi_refinish
To read more auto body shop profiles in the October 2022 Shop and Product Showcase, click here.
Abby Andrews