After giving his wholesale parts customers deep discounts through price-matching programs and taking a miniscule profit, Charlie Monteleone, corporate fixed operations director for the Ancira Automotive Group, recently discovered he can buy some of his parts cheaper at Walmart than through his own jobber.
It was an eye opener and surely not a warm and fuzzy moment for Monteleone.
“I am a Walmart shopper and the type of guy who will walk down every aisle when I’m there, whether I need something or not,” he said. “If you’re in the business and you see a Mopar or an AC Delco filter, for example, it catches your eye. I compared their prices to our dealer net prices on the exact same filters and 50% of all the parts that Walmart has on their shelves is [12-14%] less than what we can purchase them for.”
Monteleone started his career as a Ford master technician. Today, he is the top guy at Ancira, headquartered in San Antonio, TX. The company, which has 11 locations in Texas, is celebrating its 50th anniversary in 2022.
Ancira offers both mechanical and collision repair services for Chevy, Nissan, Chrysler, Jeep, Dodge, Kia, VW, Ford, GMC, Buick and RVs, and has the largest collision center in San Antonio---45,000 square feet---that employs 55 people and stocks more than $1 million in crash parts.
The Ford Motor Company played a major role in Monteleone’s household during his formative years.
“My father started out as a Ford tech and then worked his way up to become a parts and service director," Monteleone said. "I’ve followed in his footsteps and became a Ford master technician, and my journey has been very similar to my dad’s career.”
The journey now in 2022 is a little different and Monteleone is facing issues Dad never had to deal with. Competing in the dealership world is already tough with tight margins, but throw in the pandemic and the fact people are keeping their vehicles longer---it’s a whole new ballgame. The dealers that are succeeding are...
Ed Attanasio