Dabler Auto Body has maintained its reputation as a top-tier collision center for decades. Founded in 1967 by Chuck Dabler inside a Volkswagen dealership, the 16,000-square-foot standalone Salem, OR, facility is now owned by Dabler’s son, Dennis, and Mike Brockway.
Their high-volume shop, which turns out 100 vehicles monthly, boasts certification credentials from Subaru and the Certified Collision Group, which maintains a nationwide network of OE certifications. To further establish the business as a best-in-class body shop, the company focuses on a narrow vehicle demographic, primarily specializing in high-end German marques as well as Subarus, which are popular in the Northwest.
“We’ve always wanted to be an elite repair facility,” said Brockway. While acknowledging it took time to shift from working on any vehicle no matter the make, model or vintage, they now only service passenger cars from 2010 or newer.
Dabler Auto Body
Salem, OR
503-585-8066
dablerautobody.com
Facebook: @dablerauto
Instagram: @dablerautobody
YouTube: @dablerautobody
Company At A Glance...
Type: Collision Repair
Facility Employees: 21
In Business Since: 1967
Number of Locations: One
Production Space: 16,000 square feet
“This is our niche. We had to be selective, pick a lane and go fast. We hired additional techs and invested in ADAS equipment, training and the latest tools. This is a volume game, so we have to be very efficient and streamlined to achieve the most success.”
Their success is also linked to a long-standing relationship with Industrial Finishes & Systems.
“Our experience with Industrial has always been amazing,” said Brockway, who first worked with Industrial while employed as head painter at Dabler in the early 2000s. He later served as Industrial’s BASF tech rep and business development manager during the firm’s transition from distribution center to a multi-faceted resource for business services and solutions.
“Industrial excels at building relationships,” he added. “They not only provide excellent service, but also excellent support and training on how to use the products and make money with them. Any time I need to know something, the response is always ‘I got a guy’---they always have the solution. That’s a huge part of our success.”
Brockway pointed out Industrial is also a source of cutting-edge technology to help shops be more efficient and productive. “They’ve always been innovative and bring new products for us to beta test.”
Case in point: Dabler Auto Body is currently beta testing a mobile infrared curing system, which significantly reduces cure time. The mobile system, known as Talon---a version of a fixed unit that works with paint booths---can be operated from a local terminal, computer or smartphone.
Abby Andrews