“It’s cutting-edge technology and it’s changing the way we look at production,” said Brockway. “We use BASF’s UV primer and Bondo. It’s why we can paint five cars a day, 25 cars a week and 100 cars a month through one paint booth. Without the accelerated dry times and those products, we wouldn’t be able to do that. It’s truly innovative.”
In reflecting on his decades-long career, Brockway also credited Industrial for the experience he gained as their employee. “I was a journeyman painter and knew how to run a shop, but as business development manager I learned the nuts and bolts of running a business and how to operate profitably. It was a career-building experience.”
It also served as a springboard for Brockway to join forces with Dennis Dabler as the company’s CFO in 2015.
“Even when I was in college, I knew I’d own a successful body shop at some point,” he said.
In the years since, the duo has made significant strides. Starting with six employees, there are now 21. Annual revenues have grown dramatically year after year, from a modest $800,000 in sales to nearly $5 million this year.
“We are about 30% DRP and 70% non-DRP, though we still facilitate the claim through the customers’ insurance, just without the contracts,” he noted. “Our web presence is driving that work---our company name, our reputation and our repeat customers.
“Dennis and I complement each other well. We both do a little bit of everything, but he excels with customer service and has that human touch. I’m more of a computer and analytics guy. The most important thing for us is to preserve Chuck’s name, his reputation and his legacy.”
Industrial Finishes and Systems
800-531-1305
www.industrialfinishes.com
Facebook: @industrialfinishes
Twitter: @indfinishes
Instagram: @industrialfinishesandsystems
LinkedIn: @Industrial Finishes and Systems, Inc.
YouTube: @IndustrialFinishesTV
To read more auto body shop profiles in the October 2023 Shop and Product Showcase, click here.
Abby Andrews